Changing Perceptions for a Global Retail Giant
2012-21
Client eBay
Disciplines Digital, Marketing, Print, UI
Role Senior Designer
eBay’s playful rebrand positions them as the only place to find everything to fuel your passion, be it snorkling, cycling, sky diving, or pottery. Everyone has a version of perfect, and eBay is the place where you can find that perfect.
Leading a small team at Feed, I was responsible for ensuring the new brand vision was implemented across all channels, from onsite creative to display, social and occasionally print, whilst adhering to design guidelines set by 72andsunny and eBay's North America team.
Brand Pillars
As part of the recent rebrand, eBay wanted to showcase their new pillars across all global offices. We created a series of posters to be used internally that display all their core brand values, making use of the new colour palettes, photography direction and custom typeface - Market Sans.
Global CRM Template Development
eBay’s digital design system (DS6) needed implementing across all teams & agencies globally. At Feed we designed a modular system for eBay's CRM channel that would aid in reducing design & development time, resulting in quicker turnovers for campaigns.
Creative guidelines for Nectar & eBay's partnership
In 2019 Nectar rebranded, and with it there were questions around how Nectars creative would coexist on the eBay platform. We created some guidelines for Nectar to help it feel cohesive yet distinct from the rest of eBay's onsite marketing.
Templating eBay's Hub Pages
As part of the rebrand eBay were looking to change the structure of their Hub pages, in the interim period we had to create a template for all main Hub pages across UK & German markets, that aligned to the new brand look & feel.
Helping small businesses grow with eBay Partner Network
Print collateral for prospective partners
eBay launched an initiative offering smaller businesses an opportunity to showcase themselves on eBay’s platform.
This initiative was called eBay Partner Network, and I was tasked with designing print collateral which informed sellers about the benefits of being part of this network and how it could help them grow their business.
