An Open House Experience Inspired by the Streets
2019–20
Client Ennismore
Disciplines Digital, UI, Web Design
Role Lead Designer
The Hoxton is a series of 10 open house hotels across the globe, each inspired by the diversity and originality of the streets surrounding them. An eclectic programme of events, and open house culture, bring together both guests and locals. With further hotel openings planned, a website that could grow with group expansion was essential.
Visit thehoxton.com
The Challenge
The onus was on capturing what makes each and every property unique, creating an experience that was consistent, yet also championed the unique offerings of each neighbourhood.
We curated colour palettes aligned to the photography from each hotel location, and illustrations were commissioned from local artists. This gave each hotel a sense of individuality, whilst retaining a cohesive and recognisable look and feel.
A Flexible Design System
In keeping with the muted aesthetics we created a design system that utilsed flexibile layout variations within each module. This made it easy to create slightly more bespoke combinations in the CMS.
Animations & Flourishes
The Hoxton wanted to emphasise the fun aspect of their brand, we implemented this in a few ways; by creating uploadable stickers that utilised The Hoxton's illustrations to highlight special features or offers, a Book button with eyes that follows the user around the page coupled with subtle transition animations between modules that makes the whole experience more engaging.
